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Highlights


We Lost Our Fathers. That's Why We're Here.

I lost my dad to cancer at 15. My partner & co-founder Kristall lost hers to mental health leading to suicide.

My mom, a doctorate-level psychologist with money & connections, battled deep depression for 5 years until one alternative therapy (The Journey) lifted it.

Solutions exist. Discovery is broken. We're building the infrastructure to solve this.


The Internet's First Era Was Built on Ads. The Next Will Be Built on Outcomes.

Social networks and search engines, where most people look for wellness support, are incentivized to keep people searching, not to find what's best for them as quickly as possible.

For practitioners & businesses, it's even worse: Ad-based platforms limit reach to their audience, and may delay or prevent them in helping people who need what they’re offering, to incentivize payment for ads. No wellness marketplace has cracked the code to become the market leader and achieve the size & intelligence to connect people with what actually works at scale.

Major AI platforms can offer general support, but lack the outcome data to match people with the right practitioner for a specific challenge, and aren't built to drive sales for the businesses on them.

UNITE brings it all together. AI-powered personalization. Real community and practitioner relationships built over 10 years. And a marketplace where the platform only makes money when both sides get value.